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A/E/C Pulse Blog
6.1.2017
Marketing, Financial Management

Lies, Damn Lies, and Statistics

I recently saw a headline advertising a financial survey of the A/E industry (not PSMJ’s survey).  It announced, “Total marketing spending has increased by over 50% in the industry.” Certainly an..

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5.16.2017

A/E Marketing Today: Another Opinion

PSMJ has received a number of passionate reactions to David Whitemyer's recent blog post,  8 Reasons Why You Shouldn’t..

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5.8.2017

8 Reasons Why You Shouldn’t Do A/E Marketing

A/E marketing isn’t for the faint of heart, lazy, or whiny. It’s fast paced, requires multiple skill sets, and demands..

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12.29.2016

12 Mistakes Your Website Is Probably Making

Do you think your firm’s website is pretty good? Do you think it’s great? Here’s a chance to find out. The 12 most..

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11.2.2016

Four Marketing Challenges for You

Marketing leaders need to set the tone for their functional area.   While attending a conference recently, I listened to..

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10.17.2016

The 4 Required Elements of a Marketing Letter

Failure to get to the point, technical jargon, pompous language: These are the poor stylistic habits that cause others..

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10.11.2016

The Indispensable HR-Marketing Collaboration

Does your human resources staff have a friendship or a partnership with your marketing staff? Friendships are great, but..

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