The Only 3 Things Your Website Needs

PSMJ Resources, Inc.
Posted on: 09/23/16
Written by: PSMJ Resources, Inc.

Laptop Work-10.jpgAccording to user-experience research and training group, Nielsen Norman Group, the majority of visitors leave a website within 10-20 seconds. Studies done by Microsoft Research, which included analyzing page-visit data and durations from over 200,000 different webpages confirms this. Visitors don’t read websites. They scan them. 

So, what do you do? If your firm’s website is very simple – short and sweet – don’t change a thing. But if your website is set up so that visitors are expected to read it, it’s probably time for an overhaul.

At a minimum, your website should contain – in a format as clean and brief as possible – three things: Your firm’s profile, your portfolio, and your contact information.

Your Profile – A firm profile should be only one or two paragraphs stating who you are and what you’re about. You don’t need lines and lines describing your entire design and client-service philosophy (because few people will read it). It’s possible that your profile might also include photos and bios of your key firm members.

Your Portfolio – Yes, show your work! The Internet is the perfect medium for this. But don’t go overboard. You don’t need to include every project your firm has ever worked on, nor does each project need a 500-word essay about it. Select a few amazing photos of a few of your best projects, include – if appropriate – its location, client, square footage, and completion date.

Your Contact Information – Most people looking at your website are just looking for your contact information; a phone number or an email address. Make it obvious to find, on its own clean page, or even near the header. Don’t hide the word “Contact” in a tiny font at the lower left-hand corner.

Other pages your site might include are a news section or blog, but only if you update the news regularly or post to your blog frequently. And you might want to have a page for employment opportunities. But really, that’s about it. Visitors to your website aren’t exploring. Chances are, they didn’t link there by happenstance. They’re looking for something specific, so give it to them; and quickly!

If you have architects in your firm, chances are that they think they’re creative and graphic-savvy enough to design a website. If your firm employs engineers, many might think that they’ve got the technological prowess to understand web design coding and SEO. Wrong!

Webpage design is an art and science unto itself. Each page is carefully designed to influence behavior and staying power through typography, color, and structure. If you’re thinking for redesign your webpage, hire a professional.

PSMJ is always looking to publish diverse views on issues and trends in the A/E/C industry. We invite you to submit a 500-word post on any industry-related topic. We look forward to hearing from you.

Guest Blogging


Additional blog posts on A/E/C firm website development:

How To Turn Your Website Into A Marketing Machine

Does Your Website Really Reflect Your Business?

Tips For A Contemporary Website

What Are The Best Architectural Websites?

Are You Getting the Best ROI for Your Website?

Maintenance Is The Key To The Best A/E Websites

Guest Blog: State of the A/E/C Website





July 31, 2020

Strategic Plan: Solid Tool for Uncertain Times

When asked if their firm’s strategic plan has been helpful during the COVID-19 crisis, 45 percent of attendees to the PSMJ Podcast Presents “Update Your Strategic Plan NOW to..

Read More
July 23, 2020

When Opportunity Knocks, Open the Door

It’s one thing to be in the right place at the right time. But it’s what you do with the opportunity that counts. Brian Runberg launched his firm, Runberg Architecture Group, in..

Read More
July 17, 2020

A/E Firms PPP Loan Information is Now Public

The Small Business Administration (SBA) released the official list of organizations that received a Paycheck Protection Program (PPP) loan of $150,000 or more. If your firm was..

Read More