With all of the architecture/engineering/construction (AEC) industry-related content published on this blog in March 2016, it's easy to let some important articles slip through the cracks, and get lost in the clutter. In an effort to keep you up-to-date on the hottest topics, PSMJ has compiled a list of our top 10 most-viewed blog posts from last month.
10. 4 Challenges Every AE Marketer Needs to Meet – Marketing leaders need to set the tone for their functional area.
9. Three Pieces of Advice for Evaluating Branch Office Success – Opening a branch office is an exhilarating experience. Often your architecture or engineering firm is responding to big opportunities in a new region, bringing on new employees with tremendous potential, or positioning itself to better serve a major client.
8. Guest Blog: Is it Branding or Marketing? – In PSMJ Radio's March 16th podcast, Matti Oberg and I discussed the difference between branding and marketing.
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7. You Have at Least Three Unique Differentiators! – When we consider what differentiates one architecture or engineering firm from another, it is easy to get caught up in the game of straining and stretching to turn a normal run-of-the-mill service or project into something unique.
6. 9 Essential Skills of Highly Effective Design Leaders – It is not easy to be the best. It requires hard work and a boldness of action that defies normal practice. Too many architecture and engineering firms are struggling to thrive and grow in today's economy simply because they haven't given enough attention to developing best practices
5. 26 Ways to Find Clients and Get Work – In 1909 the American Institute of Architects (AIA) adopted the first Principles of Practice, which strictly forbid marketing of any kind. Architects couldn’t advertise. They weren’t even allowed to display their names at construction sites. Before 1970 architects were prohibited from competing with each other on price.
4. 5 Tools Every Project Manager Should Be Using – Every profession has its set of go-to tools. Increasingly, however, the most useful tools—especially for those in project management in the AEC industry—are found in the technological and social ether.
3. How AE Firms Can Use on Instagram Today – Instagram should be part of your firm’s social media arsenal – especially now!
2. 7 Reasons Why PMs Should Do BD – Some clients will always select the lowest price in choosing an architecture or engineering firm. These clients will obtain quotes from several firms and pick the low hourly rate as the winner.
1. 9 Metrics of Project Quality: Can You Have Them All? – Quality is all about an integration of perceptions. We “know it when we see it” – yet might have a harder time breaking that overall perception down into its component parts – some of which are not evident in the finished result.
Thank you contributing to the growth of the PSMJ blog in March 2016! For an archived list of our past blog posts, click HERE. We look forward to continuing to bring you powerful tips and top news from the AE industry.
Thank you for reading!
Now its your turn: We invite you to submit a blog post on any hot topic related to the AEC industry.
