5 in Five Issue 29: Fire Yourself, Grow Revenue & Lead Like a Commander

Posted on: 11/11/25
Written by: PSMJ PRO
OWNERSHIP TRANSITION: Fire yourself from day-to-day operations.

A founder who still manages the day-to-day operations of the firm can be the exact reason that others aren’t stepping up to fill the role. Grooming future owners requires space to think, connect, and challenge assumptions. If you can disappear for a month without the firm missing a beat, congratulations… you’re ready for ownership transition! Learn how you can get it right in building a scalable culture that doesn’t revolve around you at PSMJ’s AEC Business Accelerator Lab, where a small group of AEC firm leaders will come together in April in beautiful Napa, California, to learn, network, and strategize for the future.

PROJECT MANAGEMENT: Replace “status” meetings with “decision” meetings.

The typical weekly project status meeting is where time and accountability go to die. Replace these with “decision” meetings that are short, focused, and built around resolving open issues. Circulate written updates beforehand and spend meeting time only on action or escalation. Your clients will love it, your teams will move faster, and you will get hours back. Ready to take project management to the next level at your firm? Join the tens of thousands of AEC Project Managers who have attended PSMJ’s AEC Project Management Bootcamp. You’ll be glad you did!

STRATEGIC PLANNING: Stop thinking that revenue growth requires headcount growth.

Instead of focusing on the people-based metrics in your next strategic planning exercise, envision designing a smaller, elite team with top-quartile pay, AI-augmented workflows, and more autonomy…and explosive revenue growth. High-performing professionals deliver more value than average ones…and they attract clients who notice the difference. Add to this, think unconventional revenue streams such as success fees, subscription-based models, licensing fees, and so on. The future isn’t in selling hours.

TALENT OPTIMIZATION: Think of knowledge as capital and invest in it.

Too many AEC firm leaders treat knowledge as a byproduct of projects. The forward-thinking leaders treat it as an asset class in and of itself. Systematically codify what your team learns (such as lessons, templates, insights, etc.) and reinvest that knowledge into proposals, delivery, and marketing. Then trade it: offer it as training, publish it as thought leadership, and leverage it as brand equity. PSMJ’s AEC TalentMAX is the place to get the latest tips to unlock the power of knowledge management and more in your firm.

BUSINESS DEVELOPMENT: Stop chasing projects and start chasing clients. 

Most firms focus on their project pipeline. The best firms focus on their client portfolio. Long-term sustainable growth doesn’t come from winning more projects; it comes from deepening relationships with the right clients who share your values, challenge your team, and trust your judgment. Drop the bottom 10% of your clients in 2026 and redirect that freed-up capacity toward expanding with the top 10%. Learn more about getting business development right in your firm at PSMJ’s Simplified AEC Business Development Workshop. Space is limited and filling up fast!

This is content from the PSMJ Newsletter, exclusive to PSMJ PRO Members. PSMJ PRO is the fastest-growing network of AEC firm leaders. Not a PRO Member? Try a 50-day trial (no credit card required). You can request a trial here: https://bit.ly/50dayLI

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November 11, 2025

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