Step away from the daily demands of running your firm to chart a more strategic and intentional way forward that preserves your firm’s legacy while embracing a dynamic future.
Time and again, research shows that it's an AEC firm’s culture that fosters employee engagement, enhances client satisfaction, and fuels long-term sustainable growth. Yet more than ever, with generational change, outside capital pouring into our industry, and AI poised to change how projects are sold and executed… how you define your culture, communicate it, nurture it, and monitor it, is an increasingly tricky challenge for AEC executives. In fact, getting it right (or wrong) could be what makes or breaks your firm’s future.
Do any of these questions sound familiar?
 We get into the fundamental underpinnings that drive long-term growth and sustainable success.
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 We dig into more than just getting the right people in the right seats and reveal breakthrough strategies for everything from recruiting to offboarding.
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 Let’s align your business and tech strategy to drive results. We’ll review use cases, myths, and questions holding you back from your next tech move.
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Come prepared to stretch your thinking, question the status quo, and hear some of the most innovative approaches to fine-tuning firm culture to make it the engine that pushes you past growth barriers to superior financial performance. We limit attendance to 27 AEC firm executives and principals who are eager to tackle some of the most pressing cultural challenges, test-drive new strategies, and build lasting business connections in a defenses-down and confidential setting. Our April presentation of the AEC Business Accelerator Lab SOLD OUT so be sure to secure your seat NOW.
Hear what your peer leaders said after attending a one of our recent sold-out AEC Senior Executive retreats:
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Mark St. Germain, President |
Tracy Stocking, President |
Bill Lloyd, President |
Join them in growing your firm and reframing your belief in what's possible when you register for this unique learning and business success event, just for senior AEC firm leaders.
President
PSMJ Resources, Inc.
President
PSMJ Resources, Inc.
Chief Operating Officer
Saltz Michelson Architects
Chief Operating Officer
Saltz Michelson Architects
Natalia Castro is a dedicated and accomplished professional with over 12 years of experience in the AEC industry and 18 years in business operations. As the Chief Operations Officer (COO) and Shareholder of Saltz Michelson Architects (SMA), she plays a pivotal role in driving the firm’s growth and operational excellence. Natalia oversees the daily operations, ensuring continuous improvement and aligning the company’s strategic goals for sustained success.
Joining SMA during a critical ownership transition, Natalia spearheaded the development and execution of a refreshed strategic plan under the new leadership. Her efforts resulted in remarkable growth, with SMA’s gross receipts increasing by 110% and the firm’s size expanding by 30%, with further growth anticipated under her leadership.
A U.S. Navy Reserves Veteran with a background Criminal Analysis and Forensic Psychology, Natalia’s analytical skills and operational expertise have been instrumental in her success as a business operator. Certified as a coach, she is passionate about helping businesses transform their vision into profitability while empowering leaders to achieve their full potential.
Recently, Natalia has taken a deep dive into the world of AI technology, focusing on its impact on business operations. She has been actively leading discussions and initiatives on integrating AI with strategic planning, positioning organizations to leverage AI for operational efficiency and long-term success.
Senior Consultant
PSMJ Resources, Inc.
Senior Consultant
PSMJ Resources, Inc.
As a coach and instructor with PSMJ, Jonathan Wilson delivers training programs and coaches AEC professionals in both the United States and Canada. His work helps industry project managers and leaders create more effective, productive, and happy project teams. Jonathan believes better project teams deliver better projects with better financials that earn more client respect.
Jonathan has 17 years of experience managing challenging projects from both sides of the table. As a seasoned aviation professional, Jonathan hired and led numerous architecture, engineering, and construction management project teams to fulfill a multi-million-dollar aviation capital program. First as a client-side project manager and then as a program manager, Jonathan organized and led diverse teams of planning, civil engineering, structural engineering, MEP engineering, architecture, landscape architecture, survey, and construction management professionals on individual projects beyond $10 million.
Jonathan later founded the aviation division inside of KPG, an established 120-person Seattle-based interdisciplinary professional services firm. The goal? Market and cross sell existing firm services to the aviation industry. Over the years, Jonathan and his project teams completed numerous planning, survey, civil engineering, architecture, and landscape architecture projects for both airport owners and private aviation businesses, including two Fortune 50 companies.
When he is not training AEC professionals, Jonathan travels the country inspiring and educating audiences on the art and science of leadership. His presentations focus on how to create a learning culture by embracing the coaching leadership style. He has been invited to speak at several venues in addition to national association events like the Airports Council International and the American Public Works Association.
