Time and again, research shows that it's an AEC firm’s culture that fosters employee engagement, enhances client satisfaction, and fuels long-term sustainable growth. Yet more than ever, with generational change, outside capital pouring into our industry, and AI poised to change how projects are sold and executed… how you define your culture, communicate it, nurture it, and monitor it, is an increasingly tricky challenge for AEC executives. In fact, getting it right (or wrong) could be what makes or breaks your firm’s future.