PSMJ Resources, Inc.

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SPECIAL ANNOUNCEMENT: The April 1-2, 2025 program has reached capacity and is now accepting only waitlist registrations. Due to popular demand, we have added an October 21-22, 2025 program...register soon to get your spot before this program fills up!

Your AEC business runs on your people, and those people run on your culture – your core values, beliefs, and expectations that should inform every business decision.

In the face of so much recent change, are you confident that your firm’s culture is able to drive the growth that your team is capable of achieving in today's new operating environment that favors innovation, flexibility, and bold thinking?

Time and again, research shows that it's an AEC firm’s culture that fosters employee engagement, enhances client satisfaction, and fuels long-term sustainable growth. Yet more than ever, with generational change, outside capital pouring into our industry, and AI poised to change how projects are sold and executed… how you define your culture, communicate it, nurture it, and monitor it, is an increasingly tricky challenge for AEC executives. In fact, getting it right (or wrong) could be what makes or breaks your firm’s future.

Do any of these questions sound familiar?
  • How do we preserve the legacy of our firm while driving growth with next generation leaders?
  • How do we stay nimble and client-focused as we grow organically and through acquisition?
  • Where can we find the right talent that "gets it" to truly advance our vision?
  • How do we make leadership development a core competency and create a platform that is a magnet for the best talent?
  • How do we ensure we have a sustainable ownership program that grows with the firm?
If so, this AEC Business Accelerator Lab is for you. Over two immersive days, you and peer executives build a new and powerful set of specific strategies for creating the high performance culture that is dialed in to today's realities to attack business growth hurdles in:
  • Talent acquisition in the new flexible work environment
  • Leadership development that isn't the old-school one-size-fits-all approach
  • Org structure and culture communication that is lean and dynamic
  • Growth through acquisition without overpaying for a cultural integration headache
  • Embracing emerging tech and innovation in a smart and risk-averse way
  • The secrets of change management that too many firm leaders overlook
  • And much more

Come prepared to stretch your thinking, question the status quo, and hear some of the most innovative approaches to fine-tuning firm culture to make it the engine that pushes you past growth barriers to superior financial performance. We limit attendance to 27 AEC firm executives and principals who are eager to tackle some of the most pressing cultural challenges, test-drive new strategies, and build lasting business connections in a defenses-down and confidential setting. 

REGISTER NOW


 

Hear what your peer leaders said after attending a one of our recent sold-out AEC Senior Executive retreats:

Mark St. Germain, President
St. Germain Engineers

Tracy Stocking, President
TSA Architects

Bill Lloyd, President
Great West Engineering

Join them in growing your firm and reframing your belief in what's possible when you register for this unique learning and business success event, just for senior AEC firm leaders. 
REGISTER NOW

Schedule At-A-Glance

Tuesday, October 21

AEC Business Accelerator Lab Day 1

7:30 AM - 9:00 AM

Breakfast and Introductions

9:00 AM - 10:00 AM

State of the AEC Industry

10:00 AM - 12:30 PM

Module No. 1 – Reverse Engineering a Thriving Company Culture

We unpack the core principles and drivers of success that high performance firms often have in common as well as the common mistakes and misconceptions between core principles, mission, and vision.

12:30 PM - 1:30 PM

Lunch (w/ presentation on PSMJ Circle of Excellence Benchmark Data)

1:30 PM - 3:30 PM

Module No. 2 – Growing Big by Staying Small

We look at the growth lifecycle and what needs to change (and not change) as a firm grows. From the big stuff like org structure to other elements that drive employee engagement and client satisfaction, how do you preserve the “good” parts of your firm’s legacy and stay nimble while taking it to the next level?

3:30 PM - 5:30 PM

Module No. 3 – Making Leadership Development a Core Competency

The question of “Who will run the firm tomorrow?” is one that can derail even the best laid transition plans. The answer to this starts long before any transition and comes from a strong leadership development program that creates a growth pathway for your best and brightest talent. We look at how to build this in a scalable and cost-effective way.

7:00 PM

Group Dinner Offsite

Wednesday, October 22

AEC Business Accelerator Lab Day 2

7:30 AM - 8:30 AM

Breakfast and Regroup

8:30 AM - 10:30 AM

Module No. 4 – Lessons Learned from a Million-Dollar M&A Mistake

Growth through acquisition is more popular than ever before for AEC firms. But, that also means the margin for error is thin. How do you find the right strategic gaps to fill with an acquisition and get the most elusive challenge (cultural fit) right?

10:30 AM - 12:30 PM

Module No. 5- You’re a Tech Company, You Just Don’t Know it Yet

Now more than ever, it is critical to make smart decisions on tech adoption and application. Where should you sit on the tech adoption curve? What can you learn from some of the early adopters? How should you be measuring the ROI on these investments?

12:30 PM - 1:30 PM

Lunch

1:30 PM - 2:30 PM

Takeaway Review, Wrap-Up, and Implementation Discussion

EXCLUSIVE PARTICIPANT BENEFIT: A complimentary one-on-one consultation with a program facilitator

We recognize and appreciate that some of your challenges and questions are best tackled outside of the context of the group meeting…and we don’t want you going back to the office with unanswered questions! As such, your registration includes a complimentary (and completely confidential) 45-minute one-on-one meeting with one of the program facilitators to discuss your specific challenges, questions, and opportunities. This meeting can take place in-person in downtime during or after the program (limited availability) or virtually after the program.

MEET YOUR FACILITATORS

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Gregory Hart

President
PSMJ Resources, Inc.

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Gregory Hart

President
PSMJ Resources, Inc.

Greg is passionate about helping AEC firm leaders strengthen their businesses to create lasting value. Greg has personally worked with hundreds of AEC firms on M&A, growth strategy, market alignment, ownership succession planning, and business valuation. He contributes to a range of PSMJ and industry publications, hosts the monthly $10,000 Hour AEC Senior Executive Briefing, and speaks at ACEC, AIA, and related industry summits. 

As PSMJ’s President, Greg leads the organization’s overall growth strategy and plays a key role in ensuring that PSMJ always stays true to its mission of improving the business performance of AEC organizations worldwide. In this capacity, he is actively involved with ensuring that every customer and client interaction with PSMJ exceeds expectations.

Greg has spent his entire career in and around the AEC industry, beginning as an Environmental Scientist. He holds a Bachelor’s degree in Environmental Science from the University of Massachusetts-Lowell as well as an MBA from Syracuse University. He has also successfully completed business valuation coursework through the American Society of Appraisers.
Natalia Castro2

Natalia Castro

Chief Operating Officer
Saltz Michelson Architects

Natalia Castro2

Natalia Castro

Chief Operating Officer
Saltz Michelson Architects

Natalia Castro is a dedicated and accomplished professional with over 12 years of experience in the AEC industry and 18 years in business operations. As the Chief Operations Officer (COO) and Shareholder of Saltz Michelson Architects (SMA), she plays a pivotal role in driving the firm’s growth and operational excellence. Natalia oversees the daily operations, ensuring continuous improvement and aligning the company’s strategic goals for sustained success.

Joining SMA during a critical ownership transition, Natalia spearheaded the development and execution of a refreshed strategic plan under the new leadership. Her efforts resulted in remarkable growth, with SMA’s gross receipts increasing by 110% and the firm’s size expanding by 30%, with further growth anticipated under her leadership.

A U.S. Navy Reserves Veteran with a background Criminal Analysis and Forensic Psychology, Natalia’s analytical skills and operational expertise have been instrumental in her success as a business operator. Certified as a coach, she is passionate about helping businesses transform their vision into profitability while empowering leaders to achieve their full potential.

Recently, Natalia has taken a deep dive into the world of AI technology, focusing on its impact on business operations. She has been actively leading discussions and initiatives on integrating AI with strategic planning, positioning organizations to leverage AI for operational efficiency and long-term success.

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Jonathan Wilson

Senior Consultant
PSMJ Resources, Inc.

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Jonathan Wilson

Senior Consultant
PSMJ Resources, Inc.

As a coach and instructor with PSMJ, Jonathan Wilson delivers training programs and coaches AEC professionals in both the United States and Canada. His work helps industry project managers and leaders create more effective, productive, and happy project teams. Jonathan believes better project teams deliver better projects with better financials that earn more client respect.

Jonathan has 17 years of experience managing challenging projects from both sides of the table. As a seasoned aviation professional, Jonathan hired and led numerous architecture, engineering, and construction management project teams to fulfill a multi-million-dollar aviation capital program. First as a client-side project manager and then as a program manager, Jonathan organized and led diverse teams of planning, civil engineering, structural engineering, MEP engineering, architecture, landscape architecture, survey, and construction management professionals on individual projects beyond $10 million.

Jonathan later founded the aviation division inside of KPG, an established 120-person Seattle-based interdisciplinary professional services firm. The goal? Market and cross sell existing firm services to the aviation industry. Over the years, Jonathan and his project teams completed numerous planning, survey, civil engineering, architecture, and landscape architecture projects for both airport owners and private aviation businesses, including two Fortune 50 companies.

When he is not training AEC professionals, Jonathan travels the country inspiring and educating audiences on the art and science of leadership. His presentations focus on how to create a learning culture by embracing the coaching leadership style. He has been invited to speak at several venues in addition to national association events like the Airports Council International and the American Public Works Association.
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