Get Your Time Back with AI

PSMJ Resources, Inc.
Posted on: 10/29/25
Written by: PSMJ Resources, Inc.

AI offers something fundamentally different from past technology: the ability to eliminate entire categories of necessary but not valuable work, freeing professionals to focus on what actually creates value: innovative design, strategic problem-solving, client relationships, mentoring, and creative thinking.

The question isn't whether these tasks need to be done—they do. The question is whether you need to be the one doing them, or whether AI can handle the heavy lifting while you focus on what humans do best.

This isn't speculation. AEC firms are using AI right now to reclaim significant time on tasks like:

Email Management: The average AEC professional spends one to two hours daily managing their inbox—sorting messages, crafting responses, and following up on threads. AI tools can now draft email responses based on context, summarize long email chains into key action items, and even prioritize messages based on urgency and sender importance. What once consumed a quarter of the workday can now be reduced to 20-30 minutes of review and refinement.

Content Creation: Marketing directors can now produce a LinkedIn post in under 10 minutes, versus an hour previously. AI generates initial drafts, suggests relevant hashtags, and even adapts tone for different audiences. For firms without dedicated writers—most small and mid-sized companies—this transforms thought leadership from something they know they should do into something that actually gets done consistently.

Proposal Development: Justin Hoff, COO of Martin Gardner Architecture, notes that his firm lacks a creative writer or graphic designer on staff, making AI particularly valuable for generating better products for clients in tighter time frames. The key isn't using AI to generate proposals wholesale, but leveraging it for boilerplate content, first drafts, and visual concepts while teams focus on the customization and strategy that actually wins work.

Predictive Analytics: Lucas Hayden from Unanet describes emerging capabilities that let project managers see exactly how their project is tracking toward performance goals. Rather than AI simply telling them what happened, it analyzes patterns to identify potential issues (like problems emerging in the final third of a project) and suggests specific actions to take today to avoid those challenges tomorrow. Instead of spending hours compiling historical data, professionals can focus on acting on forward-looking insights.

When we ask AEC leaders what they'd do with an extra 10-15 hours per week, their eyes light up with possibilities:

"I'd actually have lunch with potential clients instead of eating at my desk while responding to emails."

The relationship business we claim to be in requires, well, relationships. Yet we've systematically engineered relationship-building time out of our schedules in favor of administrative tasks that AI can now handle in minutes.

"I'd spend time with my team on actual problem-solving instead of status updates."

Your team doesn't need you to summarize what they already know. They need you to help them think through complex challenges, mentor them through difficult situations, and collaborate on innovative solutions.

"I'd leave the office at a reasonable hour and actually see my family."

The AEC industry has long worn overwork as a badge of honor. But what if the most productive thing you could do is not stay late generating another report that AI could create while you sleep?

These are real choices that AI is making possible right now. The question is whether firms are ready to make them.

Ready to learn the potential of AI in AEC?  The tools and insights here are drawn from the best-selling PSMJ book, A.I. Meets AEC: How to Harness Artificial Intelligence to Supercharge Your Firm
, featuring insights from technology leaders actively implementing AI in their firms.

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