Regardless of how amazing your content is, if you don’t have a social amplification strategy in place, no one is going to read your content.
84 percent of marketers who say they’re ineffective at content marketing don’t have a documented social sharing strategy in place. What’s interesting, however, is that nearly 80 percent of marketing budgets are dedicated to social sharing. So, why aren’t more marketers effective at social amplification?
There are a number of reasons why brands need to amplify their content. Not only does it help businesses build brand awareness, but you can also drive more traffic to your website and increase sales. Brands are creating millions of pieces of content every day, which is why you need to use social amplification to stand out.
Before you can implement a social sharing strategy, you need to set some goals. Do you want to increase engagement? Are you hoping to increase sales? Whatever your goals are for your social sharing strategy, make sure they align with your target audience.
Once you have a goal in place, think of ways to reach your target audience. Pay close attention to where your customers search for information online and who they trust. These details will help you create and share content that will be more valuable to your target audience.
Finally, reach out to influencers within your niche who can spread the word about your brand. Use tools such as Twello and Topsy to identify industry influencers and discover the conversations they’re participating in. By making these connections, you’ll create more top-of-mind awareness of your brand and amplify your content.
Clearly, social amplification is the best way to get the word out about your brand and product. To learn more about social amplification and how it can build awareness of your business, check out the infographic below:
Ivan Serrano is a journalist from San Jose, California. He currently lives in the San Francisco area, and focuses his writing efforts on social media, marketing and business. When Ivan isn't inking a new best seller (well, maybe just a well-written article), he might be found practicing his photography around town. When it comes to passion, though, Ivan is serious about his hockey and football, which is the primary reason behind his raspy, or lost voice that happens multiple times a week due to yelling at the television.