A/E/C Executive Retreat:
Rethink, Refresh, & Renew Your Firm’s Success Strategy

Grow Your Firm and Prepare for Coming Opportunity with Peer-Tested, Candid, Relevant, and Proven Advice

Sure, you could spend tens of thousands of dollars on some big-name CEO membership network, but time and time again A/E/C firm leaders going to those meetings are frustrated by time and money wasted trying to apply advice from industries that looked nothing like ours. This is different.

Frank Stasiowski

Led by PSMJ Founder and CEO Frank A. Stasiowski, FAIA, this Forum is exclusively for A/E/C  firm leaders who want to develop a new and customized growth plan they can put into action the first day back in the office, with clearly defined steps addressing strategy, marketing, finance, project delivery, HR, and ownership transition in a new post-COVID business environment. But, you won’t just be hitting those nails with the same old hammer. In this completely confidential and candid setting, Frank turns traditional thinking on its ear.

For the past 40+ years, Frank has researched, coached, and consulted with thousands of design firm leaders seeking to discover what strategies take a few firms to great heights, while others deteriorate. And, his passion is to use this insight to work confidentially with top decision-makers in architecture and engineering firms and facilitate high quality decisions.

By joining Frank, along with an intimate group of other architecture and engineering firm leaders in beautiful Sonoma, California, you can talk growth strategy with a group of people who sit exactly where you sit. Together, we attack the key decisions that are critical to developing a growth plan that addresses and balances all of your objectives, such as:

  • Creating a clear growth vision that guides your firm
  • Improving the impact of your proposals by 80-100% 
  • Capitalizing your firm for growth
  • Improving PM performance to reduce write-offs, critically important in this new remote-work reality 
  • Recruiting and retaining the rock stars you need to grow the firm
  • Finding the right acquisition targets and leveraging once in a lifetime financing options to do it
  • Moving towards a culture driven by share appreciation as a growth strategy 

Why should you attend? 

As you consider this year’s investment in personal professional development and long-term growth for your firm, keep these benefits in mind. By joining your peers in Sonoma this April, you:

  • learn a systematic way to grow your practice in a rapidly changing economic environment.
  • find alternatives to the limiting tactics you’ve been using.
  • discuss risky strategies for growth with people in your exact position.
  • get hands on coaching for your individual growth as a leader.
  • discover that you’re not alone as you struggle to lead your firm into the unknown.
  • set aside the critical time to think about major strategic growth issues that could propel your firm into the future.
  • systematically map your firm’s growth strategy by examining all aspects of a complete business plan.
  • test your wildest schemes and ideas through frank discussions with men and women who sit where you sit and know the responsibilities and challenges of being a firm leader.
  • discuss your special concerns about growth with candid feedback from Frank based on his 40+ years of coaching design firm leaders.

Attending this Forum is one of the fastest ways to get your firm on the path towards sustainable growth.

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Quality decisions start with quality advice and perspective.

Here are some key elements that make this small investment one of the best you may ever make in yourself and your firm:


  1. Meet with people who understand your business. 

    Unlike other leadership groups, we only accept participants who are leaders in architecture or engineering firms. No other industries. No vendors trying to sell you anything. This means we hit the ground running. We know your industry, your challenges, your jargon…and all discussion is COMPLETELY confidential.

  2. Get diverse opinions without getting lost. 

    We cap Forum attendance at 27 people, and work to prevent competing firms from attending so that discussions are open and candid. The size is designed to provide you with the maximum benefit of a variety of perspectives and experiences while still small enough to allow you plenty of time to speak and to get to know each other’s organizations.

  3. Your meeting, your agenda. 

    Frank sets the theme and brings plenty of data and case studies. But, don’t expect him to fill the time together with formal presentations and endless slide decks. Frank’s job is to facilitate and engage the group for maximum value. Your questions, challenges, and ideas shape the agenda.

  4. Even more time focused on YOU.

    In addition to the interactive nature of this Forum, we’ve reserved plenty of time for confidential one-on-one sessions with Frank to discuss and solve challenges that are better served outside of the group setting.

  5. Business relationships that last a lifetime.

    The critical thinking and problem-solving just begins in Sonoma. After the program, we are always thrilled to see Forum alumni arranging meetings, conference calls, and email exchanges with their fellow attendees to keep the dialog going. They report on progress, seek feedback on new challenges, and help each other to thrive. The value of these partnerships and friendships alone is priceless.

To derive maximum benefit from our time together, Frank has carefully designed the Forum timetable. You achieve an optimum balance of intense working sessions, one-on-one consultations, and relaxation time, in order to be able to reflect and gather your thoughts.


Registration is limited to ensure both an interactive group of participants who can contribute to the discussions and that you won't be sharing secrets with competing firms. You will be one of up to only 27 design firm leaders…and your new network of business associates will be a source of expanded contacts and markets which can feed you for years into the future.




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