When it comes to employee engagement and retention, your firm’s purpose, mission, and values—its unique vision--matters more than we think it does. Deloitte notes that purpose-driven companies have higher market share gains and grow on average three times faster than their competitors while achieving higher employee and customer satisfaction. Sixty-six (66%) of prospective candidates say that a company’s culture and values are the most important factor when considering career opportunities. Often the problem isn’t that our firms lack a vision, it’s that we fail to communicate that vision effectively. In this session, Jonathan Wilson will take you through a simple framework to help you better communicate your firm’s vision. Learn the secrets to crafting a compelling message that further engage and retain your superstar employees.
Cite the essential elements of your firm’s vision: It’s purpose, mission, and values identify a simple leadership framework to persuasively communicate your firm’s vision
Compose a shortcut “one liner” mantra that clearly distinguishes your firm from your competitors.
Communicate a vision that redefines your employees' experience, promotes cohesion, and sets the stage for meaningful teamwork.
