Join architects, engineers, and project managers for the live online training program built exclusively for technical professionals who want to build backlog, land better clients, and grow their careers — without feeling like a salesperson.
Most technical professionals avoid BD because it feels like selling. We flip that perception entirely — turning BD into consulting and problem-solving, activities you already enjoy.
• Balance utilization and sales activity without burning out
• Confidence building tools that actually energize you to pursue clients and projects you want
New clients are expensive to win. Your current clients are your biggest untapped opportunity. Learn the CRM tactics and relationship moves that open the project spigot:
•Shift from vendor to trusted partner
• Master upselling and cross-selling in AEC
• Build long-term organizational relationships that outlast any single project.
Chasing more proposals doesn't win more work. Learn how to compete strategically, communicate your unique value, and beat larger firms for the projects you want:
• Use PSMJ's Go/No-Go® tool to pursue only winnable work
• Develop your compelling and unique Win Theme for every pursuit
• Turn your firm's features into client-centered benefits
Most proposals reflect how technical professionals think — not the way clients process them. A few targeted changes to your approach can double or triple your win rate.
• Learn the 8 steps to developing a winning AEC proposal
• How to keep the focus on your client's hot buttons, not your firm's capabilities
• Use your red team and debrief process to keep improving
Even strong proposals get killed by weak interviews. Learn how to deliver a gold-medal presentation — in person or virtually — and stop leaving wins on the table.
• Proven techniques to overcome presentation anxiety
• Apply PSMJ's 10-step winning interview framework
• Avoid the virtual presentation mistakes that cost firms work
The best seller-doers in AEC aren't working harder — they're simply employing time-saving tools and attacking pursuits from a position of perceived expertise. Learn the newest strategies top firms are using right now to stand out and attract better opportunities.
• AI tools for crafting powerful high-impact proposals... faster
• Leverage thought leadership tactics to become a magnet for quality work
• Apply PSMJ's latest benchmark data to sharpen your BD strategy
A Proven System, Not a Sales Seminar
Don't waste time sitting through generic sales training delivered by people who've never sold an AEC project in their lives. This workshop provides the complete seller-doer system technical professionals need to build backlog with confidence. You learn how to:
Hands-On. Practical. Immediately Applicable.
This isn’t a lecture; it’s a working session. We move quickly from lessons and concepts to applying your new knowledge to real-world scenarios. You get to field-test your new BD skills in a low-pressure, immediately responsive environment, where practice makes perfect and new skills get hard-wired into your AEC practice DNA.
Nothing's worse than passive learning. That's why Simplified AEC Business Development engages you with interactive coaching, live exercises, and peer discussion throughout every session. You and your fellow technical professionals tackle — and solve — the real BD challenges unique to the AEC industry:
Using PSMJ's AEC Go/No-Go® tool, you and your fellow students work through a set of real pursuit scenarios to practice making smarter, faster decisions about which opportunities to chase — and which to walk away from.
Choose a realistic project pursuite scenario and build a complete Win Theme from scratch — identifying client hot buttons, differentiating features, and the proof points that make your case compelling!
Experience the single highest-impact proposal improvement technique: the red team review. Your group evaluates a sample proposal against the client's perspective and identifies exactly what's working, what isn't, and how to fix it fast..
Put it all together. Each participant delivers a short presentation to the group, receives real-time coaching from your instructor, and leaves with specific, actionable feedback to raise their game immediately.
Across six live online modules delivered over three days, Simplified AEC Business Development Workshop gives you the complete seller-doer skillset — from mindset and strategy to proposals, presentations, and the latest AI-powered tools .
Improve profitability with 2 days of immersive, in-person training or choose a LIVE online option with 6 hours over three days. Gain the skills, tools, and strategies to boost firmwide financial performance however you learn best.
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Simplified AEC Business Development Workshop is AIA CES-registered to provide this content. This workshop earns you up to 13 LU Hours, CEUs, or PDHs. Not all state and licensing boards accept these programs for learning units. For more information, please contact our education team at (617) 965-0055 or education@psmj.com.
AEC Executive: Maximize your entire team’s skill level when you bring this dynamic training in-house with a Simplified AEC Business Development Workshop program customized for your firm. It’s the cost-effective way to turn everyone into a confident seller-doer, codify processes, and position your firm for long-term success.
