Eric Snider

Eric Snider, P.E., is a Principal with SynTerra Corporation. Eric frequently writes and speaks on marketing and business development and facilitates several PSMJ bootcamps and workshops. He can be reached at esnider@psmj. com.

Posts by Eric Snider

1.29.2020

Four Stages of a Sustainable Client Relationship

Relationships - with existing strategic and quality clients – are the key to an architecture or engineering firm’s success. Sometimes it’s worth pondering how client relationships..

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8.9.2018

How Did Your Competition Get So Strong in that Market?

Do you ever look at your competition across the architecture, engineering, and construction (A/E/C) landscape and wonder how they have gotten to be so strong in a market in which..

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6.4.2018

How to Get your Firm “Trending”

The marketing department of every architecture and engineering firm I know would absolutely love to have their firm show up in the category known as “trending.” For those of us..

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5.14.2018

The Real Deal on BD Success: Only 3 Basics

We sometimes get so caught up in the day-to-day details and minutiae of business development that we forget that the process is really pretty simple and straightforward. I was..

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4.18.2018

All Architecture & Engineering Firms Have These 3 Unique Differentiators!

When we consider what differentiates one architecture or engineering firm from another, it is easy to get caught up in the game of straining and stretching to turn a normal..

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1.17.2017

Are You Doing What it Takes to Build Rapport with Senior Leadership?

We often spend lots of time working on communicating with (and impressing) our internal firm senior leadership. That is a part of business, like it or not. Let’s think about it..

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