|
The New Rules of Marketing & PR Written By: Tim Griffin Publisher: Independently Published Date Published: June 6, 2026 Number of Pages: 195 Format: Paperback
|
Stop competing on fees and start winning on strategy.
Throughout history, the impact of great architecture and engineering is undeniable. But have you ever wondered how those legendary firms won the commissions that became the foundation of their legacies? At some point, every great firm had to win a project bigger than its resume could justify.
Today, the competition is even fiercer. To secure prestigious, complex work, you must differentiate yourself from dozens—sometimes hundreds—of other firms. If you want to attract better clients, increase your revenue, and stop being treated as a "necessary evil" or a cost to be minimized, you must master the art of winning work that is currently beyond your reach.
The secret lies in the interview.
In this book, you'll discover a strategic approach to the selection committee that gives them clear, compelling reasons to choose your firm over everyone else. Drawing on a 37-year career building a 400-person engineering consulting firm with a 50% interview win rate, this guide offers:
- Proven Strategies: How to walk into an interview and tell a story that is both memorable and persuasive.
- Global Insights: Real-world stories from architects and engineers worldwide who secured prized commissions through strategy.
- Lessons from the Trenches: Analysis of "unwinnable" wins and the common failures that cost firms projects that were "in the bag."
Whether you are in the AE industry or any professional service field, this book is your roadmap to mastering the interview and winning the work you actually want.