OPTION 1:
AEC MarketPRO

Is your architecture or engineering firm’s business development strategy ready for what's ahead? Do you have the latest marketing data and best practices to really dial in your investments for maximum ROI? Are you 100% confident that you are doing everything right to keep your backlog full in 2025?   

If you answered ‘no’ to any of these questions, you need to be at AEC MarketPRO, taking place on Wednesday before the official AEC THRIVE opening on Thursday, September 26. In just one day, you get a wealth of action-oriented curated ideas to stress test your current marketing and business development strategies and course correct to ensure you have the right framework to grow revenue in any economic environment.  

This one-day intensive deep-dive will help you radically energize and position your firm for growth as the business environment transitions to the next stage of the cycle. It's the high-ROI experience for AEC firm:

• Vice President Marketing and CMO

• Director of Business Development

• Principal with Business Development and Demand Generation responsibility

• Proposals Manager
  

OPTION 2:
AEC A.I. Foundations Workshop

New to the rapidly advancing applications of A.I. in AEC and ready to establish a fundamental knowledge base? You’re not alone!

Add AEC A.I. Foundations Workshop to your AEC THRIVE  registration, and on Wednesday before the full Summit opens you’ll get rapidly up to speed on the core terms, issues, challenges and opportunities of this rapidly advancing tech. This primer session is perfect for AEC senior leaders, executives, and firm owners. We begin with an Executive Overview to Navigating Opportunities and Challenges of A.I., setting the stage for beginners and those with some experience.

Then we jump into Generative AI's Impacts on AEC, where we explain specific influences of A.I. on your sector.

Finally, you'll apply what you've learned in our interactive segment, Accelerating your AEC Firm through Generative A.I. which features hands-on training with A.I tools. Here, we demonstrate and practice using prompts to create relevant content, offering tangible insights into how it can revolutionize your firm's operations and creative processes. Depart with a solid understanding of A.I.'s role in AEC and practical skills to harness its potential.

OPTION 3:
AEC Servant Leadership Workshop

Add AEC Servant Leadership Workshop to your AEC THRIVE registration to acquire action-based skills for attracting and inspiring the most valuable AEC talent and gaining a competitive advantage in a tight labor market by embracing the principles of servant leadership. The workshop is packed with the latest research on company culture and bridging divides across generations, particularly with Gen Z:

• The Key Principles of AEC Servant Leadership in Times of Change
• Why Servant Leadership is Key With Gen Z, and How to Apply its Core Attributes to Increase Engagement and Productivity
• The RESPECT Framework and Workshop It in Small Groups
• Instilling Servant Leadership Across Your AEC Firm

Learn how to build a culture that helps grow your business exponentially and develop great talent.