A/E/C leaders know integrating visualization into our marketing efforts and project delivery is critical, but which techniques deliver ROI? At engineering firm Pennoni, a team of engineers, coders, videographers, and others work with engineers and marketing staff to create realty-based visualizations built from the ground up. Learn how they integrate topographic information along with 3D design models and imagery to create digital twins of the real world. This visualization tech is great for proposal preparations, design build projects to demonstrate feasibility and technique, private sector projects to assist in the Land Development approval process, and outreach and education by public sector clients. In this session you learn:
• Which new digital tools are changing our industry
• New A/E/C tech applications that attract critical talent
• How to better equip your firm to tackle tech challenges.
• Which non-AEC fields are producing the skilled tech talent you need 
• How to make tech solutions assist existing and potential clients with project approval and public education.

• The one redefinition that’s changed everything about work, life, and leadership.
• Why burnout is more of a problem than we think and how new work methods can help solve it
• Why incentive trumps consequence.
• How to win by design and not default.
• Why executing with a clear mission matters more than ever, and how to find the right mix of “missionaries” and “mercenaries”. soon!

After almost 20 years under an increasingly autocratic leader, 350-strong engineering firm Souder, Miller & Associates faced a crisis in its management and performance owing to a focus on personal legacy. Changes at the Board level were needed, but like most small to medium-sized A&E firms, the Board was tightly controlled. By April of 2019 the company was facing a $500k operating profit loss through two quarters, very low cash reserves, and an acquisition gone wrong that damaged morale and borrowing capacity. This, and the addition of a third outside Board member, provided the catalyst for the removal of the CEO and CFO. While many changes were quickly initiated to turn the ship, one outside Board member had plans of their own - to further remove the new management and, with the addition of two more outside Board members, take control of the company themselves. This attempt was a galvanizing event for the employees and stockholders and set the stage for big changes in governance. After a series of weekend and night-time meetings, the coup was halted. Two-year staggered terms were introduced for the Board, the ESOP committee was changed to include an equal number of employees as existing Board members, and the CEO and President were intentionally (and willingly) no longer a part of the Board. Along with the creation of an effective executive team and restructured senior management team, SMA has had record performance, paid down all debt, and is heading for a bright future.

Innovative A/E companies constantly generate more profitable revenue by separating themselves from their competition and employing a defined process focused on opportunity development, additional revenue streams, and sustainable growth. Today’s economic climate requires a fundamental shift away from project based revenue pools, to the more strategic approach of creating long-term revenue rivers. Learn a multi-prong approach to business growth and expansion, using the four essential pillars of sustained revenue growth, including methods to Secure, Expand, Recapture, and Pursue opportunities. You get proven methods to build culture, define purpose, develop process, identify resources, and measure metrics through the thrill of a high-energy discussion focused on mastering the art of rainmaking.

• Identify and win more profitable projects from existing, previous, and new customers.
• Learn how to eliminate risk with a balanced revenue portfolio.
• Enjoy a steady stream of profitable revenue that creates stability in your P&L Statement.
• Learn the single, most significant bottleneck to exponential growth, and how to address it.
• Get action-oriented ideas and growth accelerators to put into use right away

Tolstoy, a keen observer of human response to change, wrote “Disruptive movement must come from within.” Over the past 2 years, we’ve seen first-hand how quickly A/E/C firms must react to remain resilient.  So, how will your firm attract and retain clients going forward? Repeating past practices is the path to irrelevance. Hear two leading A/E/C business development pros explain why embracing practices that make us uncomfortable, such as artificial intelligence assistance, algorithms and open source design, can have a powerful impact . Get yourself and your firm ready for the marketing and business development of the future!

• How to lead marketing and business development disruption
• Near-term changes coming to marketing data, communications, collaboration, and demographics/diversity.
• What you can do - NOW - to future-proof your A/E/C BD strategy
• How to leverage fresh resources to your hit win-rate target

Eighty-eight (88%) of employees and 94% of executives believe a strong firm culture is the key to success. Two-Thirds (66%) of prospective employees say that culture and core values are the most important factors when considering career opportunities. In this white-hot labor market, getting the incredible people you need starts with developing an incredible culture. The fact is, culture is the competitive differentiator when it comes to attracting, engaging, and retaining superstar team members.

We know that culture is important but it’s also elusive. Only about 1 in 4 executives say they understand it. Is it happy employees? Is it happy hours? Is it hybrid work? The truth is that culture is so much more than Hawaiian shirt Fridays. One study noted that firms with high performance cultures out-earned other firms by 756% over 11 years. An intentional culture is the master key to high productivity and exceptional profitability.

Don't overlook the value of culture on incentivizing and sustaining your high performance teams. See the links between culture, teamwork, and results that your competitors miss, and create your own high-performance culture.

• Clearly define culture: Summarize the role of culture in building high performance teams.
• Identify cultural pitfalls: Examine the key culture-busting behaviors many leaders unintentionally make that frustrate teamwork.
• Supercharge cultural change: Employ key cultural change initiatives that will reshape your employees' experience, promote cohesion, and set the stage for meaningful teamwork.