Frank A. Stasiowski, FAIA, is the founder of PSMJ Resources, Inc., a Fellow of the American Institute of Architects, and the author of 14 books on running a design business. A licensed architect with degrees from the Rhode Island School of Design and an MBA from Bryant University, he advises CEOs of leading design and construction firms across six countries. With over 40 years in the industry, he is recognized internationally as a futurist forecasting the direction of design and construction.
About the Author ix
Preface xi
1 The Demise of Drafting 1
How AI Will Erase 60–70% of Your Documentation Work by 2030
2 It's Time to Finally Get Rid of Timecards!! 17
The Death of Hourly Billing and Percentage-of-construction Fees
3 Where You Are Physically Located Doing the Work Is Totally Irrelevant 27
The Rise of the Virtual-first Architecture Firm
4 With Today's AI Power You Can Already Design Dozens of Alternative Details in Just a Few Seconds 37
Clients Will Demand 50–100 Optimized Design Options Within Days
5 Architecture Is About to Split the Way Medicine Did—And the Firms That Pick a Side First Will Own the Next Decade 47
Design Architects vs. Building Systems Firms—Pick a Side
6 From Bespoke Buildings to Building Systems 59
Moving from a Service Business Model to a Product Business Model
7 Live Performance Data Before Schematic Complete 73
An Explosion of New Services and Products Most Firms Aren't Ready to Bill for
8 The Architect as Ongoing Operator 87
Your Clients Will Demand Answers for the Entire Operating Life of Every Building
9 Smart Contracts and the End of the 83-day Payment Wait 101
Operating Inside the Gap Between Legal Language and Technology
10 When Your Renderings Have to Look Like the Movies 115
Hollywood-quality Visualization Is Now the Price of Entry
11 Carbon Budgets Next to Cost Budgets. Another Service That Clients Will Demand from "AI Smart" Architects 129
Another Service Clients Will Demand from "AI Smart" Architects
12 Designing Inside the Game Engine 145
The Game Engine Becomes the Architect's Design Environment
13 The Middle Is Collapsing 159
The Death of the Mid-sized Architecture Firm—40 Years Later
14 Nine Strategic Moves to Make Right Now 175
The Cross-cutting Actions Every Firm Must Execute Immediately
Index 187