For more than 50 years, Frank A. Stasiowski, FAIA has advised architecture and engineering firm leaders through every profession-defining shift: hand drafting to CAD, CAD to BIM, the offshoring wave of the 2010s. None of those shifts compares to what's happening right now.

Sixty to seventy percent of the technical work that pays your firm's bills today will be automated within six years. Not a slow decline—an adoption curve that looks like a cliff, not a wave. And the timeline keeps compressing: what he projected for 2030 in his last book, Impact 2030, arrived by 2024. What he's predicting for 2030 now is likely to hit years earlier.

Nine forces reshaping the profession. One imperative for every executive: shape this future, or be shaped by it.

The Death of Architecture walks firm leaders through the AI-driven disruptions already underway—documentation automation, the collapse of hourly billing, the rise of virtual-first firms, generative design at 50–100 alternatives per project, buildings-as-products, real-time performance data, smart contracts, Hollywood-grade visualization, carbon accounting, and the architect as lifecycle operator—and provides nine specific strategic moves to make this month.

• Which parts of your business model are exposed—and which are your leverage points.

• Real case studies of firms that moved early: a firm that deliberately downsized from 32 to 12 people and doubled its margin; a firm that shifted from production pricing to global brand-experience fees; firms operating virtual-first for two decades.

• Frank's Nine Moves framework, so every strategic shift he explains comes with a concrete next step instead of just an argument for urgency.

• A direct answer to the fee-structure question: which pricing models survive AI-driven margin compression, and which are already obsolete.