How to Build and Maintain a Strong Client Base for Your A/E Firm
Publisher: PSMJ Resources, Inc.
Date Published: 2013
Number of Pages: 453
Format: Hardcopy & PDF
Now more than ever, you cannot simply hang out a shingle or rely on your technical expertise and experience to bring architectural and engineering clients to your door. To grow and thrive in today’s economy, you need sound and proven marketing strategies and tactics. You need effective research, planning, and promotion. But, more than this, you need a laser-like focus on building lasting client relationships.
PSMJ’s How to Build and Maintain a Strong Client Base for Your A/E Firm takes you from start to finish and gives you proven and action-oriented advice to tackle every challenge that comes your way.
In this 453-page hardcover best seller from PSMJ, we take you through:
- Understanding the competition
- Marketing strategies and planning
- Marketing budgets and costs
- Client relationship strategies
- Public relations
- Client services
- And much more!
The secret to marketing and business development success is that there is no secret! But, that doesn’t mean it is easy. How to Build and Maintain a Strong Client Base for Your A/E Firm puts the tools that you need for success right at your fingertips. Ever wish you had a surefire game plan for powerful proposals? How to deal with toxic clients who drain more than your profits? What you can do to get project managers selling? This and much more is all here in How to Build and Maintain a Strong Client Base for Your A/E Firm!