Beyond Balance Sheets: Unlocking the Power of Culture, Branding, and Engagement in Mergers and Acquisitions.
Donya Edler, Director of Marketing and Communications, LJA Engineering▼
Remember the saying, “Culture eats strategy for breakfast”? Well, there’s more on the plate! This session will unveil the often overlooked yet crucial elements that help determine the success of mergers and acquisitions. From the pre-deal groundwork to the post-merger integration, discover the power of cultivating company culture, crafting a strong brand identity, and engaging employees for the long term. We’ll explore how other companies have navigated the human side of M&A and discuss when and how considerations relating to these factors come into play during each phase of your company's M&A lifecycle.
Get ready to rethink your M&A approach and elevate your understanding of the vital role that culture, branding, and employee engagement play in shaping your desired outcome. AEC principals who consider these elements as strategic imperatives, not an afterthought, will position their companies for a more seamless and prosperous M&A journey.
Donya is an AEC professional with 25 years’ experience spanning marketing, communications, and human resources. Her experience in mergers and acquisitions, brand management, public relations, crisis communications, and media relations, has been on a local, national, and global scale, and all within the AEC industry. During her career, Donya has been involved in over a dozen mergers and acquisitions including two multi-billion-dollar transactions. As Director of Marketing and Communications at LJA Engineering, Donya leads branding, communication, and marketing integration strategies supporting the firm’s dynamic M&A growth.