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Get Ready to:

  • RETHINK your A/E/C firm's marketing and business development strategy for a changing demand curve...
  • RE-COMMIT your most valuable project teams to finding and landing new work... 
  • REFRESH stale approaches to demand generation and keep your firm's pipeline full...

Get all this and so much more at A/E/C MarketPRO!

Is your architecture or engineering firm’s business development strategy ready for what's ahead? Do you have the latest marketing data and best practices to really dial in your investments for maximum ROI? Are you 100% confident that you are doing everything right to keep your backlog full in 2024?   

If you answered ‘no’ to any of these questions, you need to be at A/E/C MarketPRO. In just one day, you get a wealth of action-oriented curated ideas to stress test your current marketing and business development strategies and course correct to ensure you have the right framework to grow revenue in any economic environment.  

This one-day intensive deep-dive will help you radically energize and position your firm for growth as the business environment transitions to the next stage of the cycle. It's the high-ROI experience for A/E/C firm:

  • Vice President Marketing and CMO
  • Director of Business Development
  • Principal with Business Development and Demand Generation responsibility
  • Proposals Manager
     A/E/C MarketPRO is coming to Salt Lake City for 2023!

Join colleagues and peers at the stunning Grand America Hotel in downtown Salt Lake City and learn how to:

  • Craft high impact proposals that stand out and win.
  • Optimize your tech stack to deliver powerful results…without huge investments.
  • Create a business development culture that makes everyone a marketer.
  • Apply new approaches to lead generation that bring the best clients to you.
  • Make the right strategic marketing decisions based on the science of how A/E/C buyers buy.

PLUS be ready to make valuable new business connections with other A/E/C firm leaders with whom you can share war stories, hacks, and new ideas to implement at your firm! This conference is built from the ground up for A/E/C CEOs, COOs, CMOs, Principals, Marketing Directors, and anyone with responsibility for demand generation.

If you aren’t ready to make any changes to your marketing and business development strategy, you can skip this one and let your competitors get all the good ideas. If you want another conference filled with generic fluff that you can’t implement right away, you can also pass on this one. But, if you are ready to make 2024 your firm’s best year ever with high quality and high margin work, we’ll see you in Salt Lake City!


Note: A/E/C MarketPRO is part of A/E/C THRIVE week. Choose to attend A/E/C MarketPRO only or bundle with A/E/C THRIVE for the complete professional development and business growth experience!




Speakers and sessions subject to change

Wednesday, September 20th, 2023

A/E/C MarketPRO Conference

8:00 AM - 9:00 AM

Breakfast and Registration

9:00 AM - 9:30 AM

Opening Remarks

Bill_HinleyBill Hinsley
Senior Consultant
PSMJ Resources


9:30 AM - 10:15 AM

Opening Keynote:
"Embrace Change and THRIVE in a New Era of A/E/C Firm Marketing"

Judy SparksSQUAREJudy Sparks
Founder & CEO

Drawing from her rich experience working with over 250 A/E/C brands and deep understanding of the sector, Judy explains major shifts in practice marketing with an emphasis the rise of digital transformation, the power of data-driven decision making,  personalization, and the potential of emerging technologies. But beyond these trends, Judy will delve into the mindset necessary to truly embrace change, how to be agile, resilient, and open to evolving market demands and client expectations. She will share insights on how to foster a culture of innovation and continuous learning within your firm’s marketing and business development departments. Moreover, Judy provides practical, actionable strategies for leveraging these shifts as powerful catalysts for growth. You leave equipped with the knowledge and inspiration to transform your marketing approach, drive firm success, and thrive in the new era of AEC marketing.

10:15 AM - 10:45 AM

Networking Break

10:45 AM - 11:45 AM

Concurrent Breakout Sessions

Wally_Hise SQA/E/C Business Development Inflexion Point: How to Talk to Just About Anyone
Wally Hise, PE
Senior VP, HDR, Inc. 

Frank_Lazaro-0153 sqA/E/C Firm Marketer: Are You Using ALL the Tools in Your CRM? 
Frank Lazaro, Chief Marketing Officer, Sobo.ai

11:45 AM - 1:00 PM

Lunch and Special Address:
"Adventures in A/E/C Content Marketing: Sharing Lessons from the Trail through Thought Leadership"

Holly Bolton sqThe peaks around Salt Lake City are a fitting backdrop to reflect on your marketing efforts and how to take them to a higher level. In this unique presentation that takes inspiration from the landscape of Utah and its relationship to the “Mighty 5” U.S. national parks,  leading A/E/C marketer Holly Bolton will share stories and draw connections between life experiences and effective A/E/C content marketing strategies. Holly will address: 
•    How content marketing is driving huge wins for A/E/C firms and practitioners 
•    Keys to understanding your audience—and yourself—to create great content 
•    Ways to advance your personal brand and your firm’s brand using creativity and the power of story 
•    Tips for planning your content marketing adventure  

Holly is the owner of 3chord Marketing, a marketing communications firm that helps architecture, engineering, and construction companies understand and connect with their audiences through research, strategy, and storytelling. Holly’s 20+ years of experience include serving in a variety of marketing, business development, and corporate communication roles for architecture and engineering firms. The Society of Marketing Professional Service’s 2022-2023 president, Holly has also served as president of the SMPS Foundation. 

1:00 PM - 1:15 PM

Networking Break

1:15 PM - 2:15 PM

Concurrent Breakout Sessions

Michael Galante-1Right Message, Right Audience: A/E/C Market and Customer Segmentation that Drives Sustainable Growth
Michael Galante, Director of Business Development, JS Global  

Brandon AndersonBuilding Sustainable Inbound and Outbound Sales Funnels for B2B Engineering Companies: Proven Strategies for Success in Business Development
Brandon Anderson, Principal - Project Development, Anderson Engineering  

2:15 PM - 2:45 PM

Networking Break

2:45 PM - 3:45 PM

Concurrent Breakout Sessions


Drive A/E/C Marketing Success With the Power of Persuasion: An Executive Approach to Proposal Development
Amanda Haven, Founder, Illuminate Marketing Collective


Navigating the New Digital Landscape: Best Practices in A/E/C Media Spend
Katie Cash, Smartegies
3:45 PM - 5:00 PM

Closing Keynote:
"A/E/C + AI + Data. Can Small Bets Deliver Big Wins?"

scott steiding (1)

Scott Steiding is an accomplished executive with a deep passion for data, technology, and cultivating strong personal relationships. With Morrison Hershfield, a prominent multinational engineering and management practice, he held key leadership roles in sales, marketing, operations, and corporate communications. His expertise implementing and managing scalable technology driven systems for lead generation, opportunity tracking, proposal development, and reporting led to improved win rates and reduced costs. He also introduced a client feedback system and fostered collaborative partnerships with operational teams to prioritize client engagement and satisfaction, establishing the firm as a trusted partner for delivering technical solutions to leading brands throughout North America.

In his closing keynote, Scott helps us navigate the complex world of AI implementation in A/E/C marketing.  We discover how to harness the potential of AI and data technologies to drive innovation and productivity within your organization. We will demystify AI and help identify ideas for low-risk implementation projects. Small bets can lead to big wins.

  • Explore small-scale, low-risk AI implementation projects that deliver maximum value.
  • Discover effective ways to leverage AI for A/E/C marketing process automation, client insights, and more.
  • Gain practical insights and actionable steps to successfully integrate AI into your organization.


5:00 PM - 7:00 PM

A/E/C CultureSHIFT, A/E/C MarketPRO, and A/E/C THRIVE Reception